• BWH Music Group

Heather & Snow


Heather & Snow are an Electronic Pop duo from Milwaukee, WI, who combine the best of the 80's sounds with deep lyrics, hooky melodies, and solid choruses.


Was there something (an experience) or someone in your life that was the "catalyst" for you to start writing music? Tell us about it. The artist that was most influential and got me interested in playing piano and singing was Tori Amos. I just loved her album, Little Earthquakes. I never got sick of the songs. I bought my first piano when I was in eighth grade from a dear woman who had been diagnosed with M.S. and was selling her piano. She let me take the piano and pay it off in installments, which was so amazing! I practiced every day and learned music theory in high school, so I play by chord and ear. I've been writing ever since.

Let's get this out of the way. What is the CRAZIEST thing that has ever happened to you in your music career?

The craziest thing, and it wasn't a positive thing, that has happened to me in my music career, is having MainStage 3 completely fail and mess up our main concert 2 days before a big show. Backing tracks were playing at different tempos, the controller keyboard wasn't pairing correctly, and it was just a total disaster. I spent two solid days trying to fix it and test it out. We played the show, but had to stop certain songs. It was like, what are the odds that this would happen 2 days before a show? Ugh...it sucked!

What has been the high point of your music path?

We've been particularly well received in the UK. Several DJ's from Artefaktor Radio have picked up our song, More From You, and that's been really exciting. The other really cool thing was being sought out by an A&R rep from an organization called, The Objective, two years in a row. They are a non-profit group that uses music and extreme sports to put on events both nationally and internationally to show love to people who live in rough communities, and just provide a safe and fun event for everyone who wants to come. I got to experience one of their events in Nashville last spring and it was awesome! I'm going back to Nashville in May again. They are also representing us and presenting our material to labels, managers, A&R reps, and producers from the music industry in April that they've built relationships with over 20+ years. We feel honored to have been selected to work alongside them.

So, how do you approach songwriting or what is your creative process like?

I'm an emotional writer. When I sit down to write, it is like going to a therapy session for me. Sometimes lyrics come first, sometimes I write the music in sections and add lyrics later. It really varies depending on my mood. Often, because I am processing something going on in my life, the lyrics will come out so fast that I don't even totally know what I'm writing about until I go back and read them and kind of sit with them. Our producer, Dave Olson, from Deputi is instrumental in taking my songs from good to amazing though. He's an incredible composer, producer, and sound engineer. He really knows how to capture the best of our sound and is an incredible human-being, so it's awesome to be able to work with someone who is like family to us, but also amazingly talented.

What do you see as the biggest challenge facing Indie Artists today? Or, if you could ask the music industry to change one thing, what would it be? I think it's just hard to get music out in the world and actually have it heard, because there is so much of it. As an artist, I really just want my music to have a chance to be heard and build a larger fan base. We aren't trying to become famous or rich doing this, but we are trying to be heard. I'm not sure how one fish in a sea of millions of other artists gets noticed, or how to change it. I've seen some really awesome musicians who have the talent and look to "make it," yet haven't really connected with the right people. I think it's just hard to build connections, and a lot of being successful seems to be based on knowing the right people.

If you could share the stage with one other artist or band, who would it be and why?

CHVRCHES for sure! They are AMAZING. I've seen them in concert two years in a row and just love the solid writing as well as the incredible performances, and their light show is out of this world! I'd love to just sit down and talk with Lauren Mayberry because of who she is as a person. She uses her influence for such amazing things to try and make this world a better place, and I think that is one of the most honorable things an artist can do. To use your voice on a larger platform for the greater good of humanity is a main value I have as an artist, so it would be cool to sit down with another like-minded artist who's already doing that so well, to learn how to do it if ever given the opportunity would be epic.

What are your rehearsals generally like? Or, how do you prepare for a live show?

Practice, practice, practice! I do a lot of open mics, and practice at home. I always video the performances so I can critique myself and see what works and what needs work. I think an artist observing how they perform is essential for growth. Being open to honest feedback without getting offended is also key to improving and growing as an artist in my opinion. You've got to leave your ego at the door to be able to really connect with an audience during a performance I think. Definitely be confident, but not arrogant- there's a difference.

Pick one song that was your greatest challenge to write. Tell us about it! Nothing I've released was particularly difficult for me to write, but there are new songs in the works that I'm struggling with. I think the more I write, the pickier I get, because I want to constantly be growing and getting better as an artist, which takes a lot of time and other great musicians around you I think. I'm pretty blessed to have some great people around me who are honest, but also give me specific things to work on instead of just being vague with an, "I just don't like it," or "It doesn't float my boat," or whatever the listener may say. Pointing out specific skills that need to be worked on, AND providing an artist with the tools to be able to work on those skills goes together for an artist to be able to grow in my opinion.

What's coming up in the future?

We are really excited about what we have in the works for this year. We are releasing a new single, Breathe New Life, along with our first music video, on March 29th. We are working on a second music video this spring to go along with a cover of a Beatles song that we are really excited to release later this year. In addition, we have a few more singles we will be working on for release this year.

Tell us where fans can access your music?

Website

Bandcamp

Youtube Channel

#HeatherSnow #IndieMusicInterview

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