DICI - 10 Questions Interview
Updated: Jan 27
Was there something (an experience) or someone in your life that was the "catalyst" for you to start writing music? Tell us about it.
I was watching a YouTube video by renowned producer Kenny Beats that fired me up and sparked the intense dedication that fueled the project. The previous November I'd gone to a friend’s house and learned how to make beats and about the production side of making records. Everything screeched to a halt when COVID hit, and though he had loads of free time, he just chilled out for months. By the end of July, I was starting to feel restless. Going through YouTube one day, I found the Kenny video. He was talking about how before he was famous, he had locked himself in a room and worked all day long. Everything was about work ethic. It hit me that I’d wasted half the summer. After I watched that clip, I literally dedicated 12 hours plus every day to music – waking up, doing music, going to sleep, on repeat. I made a lot of progress on the tech front, too. On the track ‘305-Interlude,’ which combines two different songs I wrote, I only used my computer and gaming headset. I’d gotten Pro Tools in March and had learned it well enough to use it on the other four tracks of the DICI EP.”
Let's get this out of the way. What is the CRAZIEST thing that has ever happened to you in your music career?
(smiling) Since I've only just had a music career for 20 days, I hope you'll ask me again in another year or two!
What has been the high point of your music path?
So far, being able to collaborate with an award-winning music producer Giuseppe D. and to work with Associated Press and Emmy winning director and cinematographer Brian Bayerl on my music videos.
So, how do you approach songwriting or what is your creative process like?
I literally dedicated 12 hours plus every day to music – waking up, doing music, going to sleep, on repeat. I made a lot of progress on the tech front, too. On the track ‘305-Interlude,’ which combines two different songs I wrote, I only used my computer and gaming headset. I’d gotten Pro Tools in March and had learned it well enough to use it on the other four tracks of the DICI EP.”
What do you see as the biggest challenge facing Indie Artists today? Or, if you could ask the music industry to change one thing, what would it be?
Since I've entered the music business this month and was fortunate enough to also start my own record company, I don't have the perspective to know all of the challenges artists have faced. So I hope as a newcomer to the music industry, I can help be the change.
If you could share the stage with one other artist or band, who would it be and why?
I haven't thought about this yet.
What are your rehearsals generally like? Or, how do you prepare for a live show?
I may perhaps be the very first new artist to write, record, make videos, release a 5-song EP, and launch a new label with full-page ads in Billboard and Rolling Stone on a global stage during Covid-19. So my rehearsals and prep has been, to date, for the music videos we shot in December 2020-January 2021. I love live performances and look forward to preparing to play live. No one knows how 2021 will be for musicians and touring, but I hope to be out there performing and meeting new people very soon. In the meantime, I’m going to keep building my brand, creating new tracks and working with Giuseppe and keep releasing new music.”
What's coming up in the future?
More writing and recording. More music videos. I'd be honored if my songs appear in films, dramas, animated works or video games. Performing live. and finishing high school later this year.
Tell us where fans can access your music?
Also, interact with me on:
The year of COVID-19 and its resulting quarantine has been a drag on and prompted some serious reshuffling of the lives of many artists and musicians – yet for some like 17-year-old emerging rapper DICI, it’s provided down time to be more creative and productive than ever. Off from school, free from his extracurricular lacrosse and weightlifting schedule and hanging in his bedroom all summer, the multi-talented, Italian born, Milan and Miami raised artist mastered his new Pro Tools rig and began freestyling clever, incisive rhymes and whimsical, hard-hitting narratives.
These formed the foundation of the intuitive urban pop vibe he’s dropping publicly for the first time on his self-titled five track EP on his own label, DICI Records, LLC. Though officially he cites his rap influences as Eminem, Denzel Curry, Action Bronson and Mayhem Lauren – the latter two whom he discovered watching Bronson’s show “Fuck That’s Delicious” on Viceland – DICI says it was a YouTube video by renowned producer Kenny Beats that fired him up and sparked the intense dedication that fueled the project. Mastering the rig meant a much quicker production as the 15 total tracks he recorded in August came together. A masterclass in fusing a hypnotic, moody vibe, a densely percussive groove and a high spirited, clever rhyming freestyle all about having fun, cruisin’ and enjoying life, “Bar for Bar” – the first track DICI created for the project - took him three days and 30 hours to complete. A sample, complete with a clear mission for the years ahead:
“Cruisin’ down the street with my new popped collah/I look like a scholar/And I got the gualla/So bitches they holla/They straight from Valhalla. . .I’ve been cruisin’ in the whip going 30 tho/I’m with Johas that’s my bro/Ima keep on rapping to achieve my goals/And ease my soul…”
Of course, that’s the kind of free-spirited lifestyle any Euro-American middle class teen living in Miami might enjoy and rap about – but DICI’s unique cultural background (American dad, Japanese mom) and numerous international travels make him a true musical citizen of the world who can draw inspiration from a wide range of fascinating experiences. The trilingual (Italian, Japanese, English) artist lived the first five years of his life in Milan, and though he’s been in Miami ever since, he’s traveled to Japan countless times and even went to school for a time in Tokyo.
In conjunction with the release of the EP, DICI will be dropping hard-hitting videos for “305-INTERLUDE,” “Bar For Bar” and “Vector” – all directed by Associated Press and Emmy winning director and cinematographer Brian Bayerl of Greendoor East Productions. They will be promoted by The Syndicate.
Stream on Spotify