• BWH Music Group

Jennifer Alvarado


Was there something (an experience) or someone in your life that was the "catalyst" for you to start writing music? Tell us about it


I have been writing songs since the age of 4. From as early as I can remember, music has always been a part of my life.


Let's get this out of the way. What is the CRAZIEST thing that has ever happened to you in your music career?


The craziest thing was probably when I went to do a local television show in Georgia and the camera guy started stalking me. I have had a couple other issues with people following me or being odd, but that was probably the weirdest.


What has been the high point of your music path?


The highlight for me is meeting people. I have met some of my best friends and mentors because of music. I cannot imagine my life without them.


So, how do you approach songwriting or what is your creative process like?


Honestly, every single song is different. Usually I start with a riff or melody line that I cannot get out of my head. A lot of times I then build around that hook. I also tend to write faster and better when I am ticked off. I think because I do not overthink in those times.


What do you see as the biggest challenge facing Indie Artists today? Or, if you could ask the music industry to change one thing, what would it be?


Money is definitely a big one. It is expensive to really make waves when you are working with a small budget and trying to market yourself.


The bigger issue I think for many artists is finding your unique voice and really staying true to it. It is easy to fall into the comparison trap. If you are not careful you begin to look at what has made others successful and try to replicate it. However, no one ever finds lasting success by being someone else. You have to be true to yourself and your own journey.


If you could share the stage with one other artist or band, who would it be and why?


There are so many artists that I admire. I would love to write with certain artists more so than share a stage. I've always wanted to write with Richard Marx and lately, Sasha Sloan. I grew up admiring Reba McEntire and going to her concerts every year. So to meet her and be able to sing with her one day, would thrill ten-year-old me.


What are your rehearsals generally like? Or, how do you prepare for a live show?


It really depends on whether I am doing a solo acoustic show or utilizing my band. I do not have a set band...though I have a certain group of friends that I usually call. I have a usual set that I stick to as far as covers and my originals.


Depending on the gig, I swap out certain songs that may fit better for certain venues and demographics. I typically always practice solo first, so that I am better able to help the band troubleshoot any issues.


Pick one song that was your greatest challenge to write. Tell us about it!


Because of the story behind "Filthy Water," that was probably the hardest song to write and share. It is in response to a narcissistically abusive situation that I found myself in several years ago. When you are in that type of environment and relationship, you begin to question yourself and even your sanity.


I lost myself trying to fit into a setting where I was never supposed to fit. That song was a very healing song for me, but it was also very scary to share with the world.


What's coming up in the future?


I have a new single called "Rock This Way" coming out in June. And I am currently working on completing my album "Songbird." It is an album detailing love and loss of the last few years. It has been a project of healing. I am releasing it in two parts. The first part, "Songbird: Questions", will be out mid-Summer and the second part, "Songbird: Answers", should be completed early Fall.


Tell us where fans can access your music.


My music is available for purchase on my website: www.jenniferalvarado.com. It is also available for streaming on all streaming platforms.


Here is a link to my Spotify

You can also follow me on Instagram @jenniferalvaradomusic for all the latest info.

 

About Jennifer Alvarado


Jennifer Alvarado is a singer/songwriter from Vale, North Carolina. Her first EP project titled ''Playing with Fire'' was released in April 2021. She is currently working on a country pop album titled “Songbird” that will be released in Summer 2022. “Songbird” is a two part collection of songs that shows Jennifer’s growth as a writer and is sonically much different than her earlier projects. Her second single from the “Songbird” project, titled ‘’Rock This Way," will be released in June 2022. Her music has a country sensibility with a pop current running through it. Her voice is smooth and passionate with a sweetness and power that merge seamlessly into satisfaction for the listener. Her sound is a mixture of country, pop and blues that reflect an eclectic blend of influences.


She has been recognized locally for her songwriting and was named ''One to Watch'' by Nashville Songwriters Association in Spring 2021. Her songs “IDWYB” and “Filthy Water” were Top 10 Finalists for “Best Pop Song” and “Best Modern Country Song” for the Spring and Summer 2021 World Songwriting Awards. She was just recently named the “2021 Country Artist of the Year” by Indie Star Radio. Her song “Curious” was a Finalist for "Best Pop Song" for the Winter 2022 World Songwriting Awards and won "Best Pop Song" for the Indie Songwriting Awards in Winter 2022. She is currently nominated for five International Singer Songwriter Association Awards, including “Female Vocalist of the Year”, and nominated for a Josie Award for Female Music Video of the Year for “Filthy Water."


Website Link: www.jenniferalvarado.com


Spotify

 

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