• BWH Music Group

Lavender Schaffer


Was there something (an experience) or someone in your life that was the "catalyst" for you to start writing music? Tell us about it.


Well I was born. But for real I just enjoyed making things, home videos on a laptop camera and the like. Back in 2012 or so I got the idea to write parody songs, and that sort of spiraled into making original stuff and where I find myself today. It also helps that making music, in comparison to film, is more simple, it's got a lower bar to entry. Editing a home video on windows movie maker in 2012 is infinitely more difficult than writing some lyrics to an instrumental.


Let's get this out of the way. What is the CRAZIEST thing that has ever happened to you in your music career?


This story is far too long for this, but you meet a lot of weird people in L.A, where I'm centered now, and one of these colorful characters was a man I'll refer to as "Big King" because that's his name. One of those making money types, and always finding the next person he can cling to in order to make more, and he focuses specifically with music people. Met him on the side of the road, brought us to the Waldorf Astoria to just talk a couple days later, had several "motivational phrases" that aren't appropriate for this publication, and so much more. I've developed it into a 3 act tale that takes like 40+ minutes to tell, with all its twists and turns.


What has been the high point of your music path?


I'd say either right now, or when Anthony Fantano of The Needle Drop reviewed my band Flavourtown's song Lost in the Sauce, which was extremely funny to see, but then he didn't save the VOD from the stream so the footage is lost to time. But right now is absolutely a far better time creatively, you're always improving as you go on and I've got plenty of ideas for the future which I'm very excited about. Finally having this album release takes a huge weight off my shoulders so I can more focus on the cool ideas for the future!


So, how do you approach songwriting or what is your creative process like?


I generally start with the instrumental, and write lyrics on top of that, which is far easier for me than making music fit the lyrics. I've been keeping a list of song title/ideas since 2017 when I was at my first college (RIP McNally Smith) and it's been extremely helpful over the years, occasionally popping in and adding more ideas here and there. Over time you get a sense of what is and isn't a good idea, your brain just naturally filters them out and you only keep the good stuff. Same goes with melodies, lyrics, instrumentals, etc... Over time you get a feeling of what is and isn't working, and really makes the process far more streamlined and easy, without sacrificing the creativity of it all.


What do you see as the biggest challenge facing Indie Artists today? Or, if you could ask the music industry to change one thing, what would it be?


The biggest challenge to indie artists is the same one 99% of us face, it's that society wasn't built for life its built for profit, especially in America. The biggest issues of the music industry are merely symptoms of a much larger issue, everything is connected after all. If I were to say one thing specifically related to music, it should be more welcoming to the casual performer. Music and art is a universal human experience, and everyone can and should attempt it. I see a lot of people dissuaded for a variety of reasons, lots of which being a very gatekeeper mindset some people have that music is this sacred thing that only the "greatest" should attempt. The most cohesive and conceptual Pink Floyd album is not more artistically valid, (keyword valid not better) than someone plinking out a basic few chords on a guitar. Sure more people love the PF album, for good reason, but art is what we make of it and the casual performer is just as important as anyone else, even if on a much smaller scale. I think the internet has done a lot in this regard thankfully, but it could always be better.


If you could share the stage with one other artist or band, who would it be and why?


Ben Folds or Kendrick Lamar, bit of a toss up personally as I'm heavily influenced by both. I absolutely adore both of their wits and deeply personal stories that come across so effortlessly. Mr. Morale's recent release probably pushes me towards Kendrick for now, plus the footage from his live shows are simply mesmerizing.


What are your rehearsals generally like? Or, how do you prepare for a live show?


Well as a self producer, It looks a lot like karaoke by myself. I just put together a setlist of songs I think would be a good fit and just fun to perform, and I run through them. I did a show back in June in my hometown of Fargo where I wrote out a song specifically for that show, which I might do more as it was really fun! I also do a lot of improv comedy during the week, which absolutely helps keep the banter on stage lively and the space between songs less boring. Nothing kills a show more than a performer with no charisma or personality.

Pick one song that was your greatest challenge to write. Tell us about it!


So the album ends with a track called And Yet, Hope. Originally, it was a 6 and a half minute long track that dragged on, didn't have many good parts, but the very ending choral section was just too good an ending to let go of. I tried rewriting it several times to no avail, but finally like a month ago I thought "You know what? Lets just make it a poem instead". So I made it a poem, and I was able to keep the choral section which was fantastic. Plus the poem really ties together the idea of the album, "What do you do when you're living in the pre-apocalypse?".


What's coming up in the future?


Well I've already got my second album tracked out, it's currently sitting at 16 songs, and has far more cohesion and tighter songwriting in my opinion. I've also put together a small EP in response to being diagnosed with "being newly single" so thats always fun. The biggest challenge isn't ideas for me, but more pacing myself so I don't throw hundreds of tracks out into the world, or leave behind really good ideas for the shiny new ones. It's a balance to say the least.


Tell us where fans can access your music?


It should be available on all major streaming platforms!

Spotify


YouTube

 

About Lavender Schaffer


North Dakota born and raised, Lavender Schaffer brings a youthful perspective to older sounds and ideas. Heavily influenced by the likes of Ben Folds, Kendrick Lamar, Gorillaz, etc.. Lavender likes to bring in a wide array of sounds, styles, and themes to craft challenging yet pleasing songs. The singer/songwriter also self-produces, mixes, and masters all their own material.


Graduating from Musician’s Institute with a degree of no intrinsic value, they’ve continued down the path of poor financial goals and continue to work on a career in music, despite what the world says.

 

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