• BWH Music Group

Rose Fall

Rose Fall's music debut has been the culmination of her private and public exploration. Her Youtube channel depicts her public journey and her private journey is heard in the intimate writing. Currently in LA, Road is a first generation American with West African roots. She was raised on American mainstream music before discovering the diversity of the post-Internet music scene.

In her second single, “Sad Black Girl,”Rose explores personal insecurity and racial prejudice against a backdrop of acoustic guitar and a sparse bass-line. The indie folk track purposefully subverts the pigeonholing of black artists into the R&B genre, a phenomenon also alluded to in the lyrics, with an organic landscape and melodic folk sensibilities. Using music as an outlet for mid-twenties experimentation, Rose Fall's body of work is crafted from acoustic instrumentation, vulnerable lyricism, and gentle harmonies yielding songs that are meaningful.

Was there something (an experience) or someone in your life that was the "catalyst" for you to start writing music? Tell us about it. The first song I wrote was very heavily inspired by a Sara Bareilles song called "Fairytale." It was very wordy, and there was no consideration of melody or rhythm or anything musical. I was always into writing as a kid; I wrote everything from fan fiction to poetry, you name it. I was also in love with music, so I basically decided to combine those two interests. I still approach music lyrics first! 

Let's get this out of the way. What is the CRAZIEST thing that has ever happened to you in your music career? Nothing too crazy so far! I was very excited when my first single "Scared of Being Alone" made it onto a Spotify playlist though. 

What has been the high point of your music path? I'm still very much in the beginning of my music career. For the first time I played one of my songs live for a room of people was a few months ago, and that as very surreal. 

So, how do you approach songwriting or what is your creative process like? Typically I start with lyrics. I called myself a writer for years before I had the courage to also call myself a musician. I try to experiment and start off with melodies and guitar riffs sometimes, but what comes most naturally is pulling out my guitar and trying to make something out of the words I have written on the back of receipts and old pieces of mail! 

Please take a moment to check out Rose Fall's latest single, "Sad Black Girl"

What do you see as the biggest challenge facing Indie Artists today? Or, if you could ask the music industry to change one thing, what would it be?

This is probably the best time to be an indie artist I'd say. You certainly don't need a label to make music, and you can go through the whole process of writing, producing, and releasing music from your bedroom. The only thing is that it's kind of a double edged sword; people have access to so much more music now because anyone can release something from the comfort of their own home. It can be really hard to let people know that your music is out there, and to find your audience. I think the biggest advantage of having a label is not being responsible for publicity all on your own. 

If you could share the stage with one other artist or band, who would it be and why?

I'm a huge fan of Maggie Rogers. She is the epitome of what I call "conscious pop." She writes these amazing lyrics that are typical of the singer-songwriter genre, but her songs have these irresistible dance beats. I love that she incorporates her background in folk music, and that she includes a lot of things from the natural world, like bird sounds in her production. I love artists that meld unexpected genres together and make something new out of it. She's also a grew example of the fact that pop music doesn't have to be formulaic. 

What are your rehearsals generally like? Or, how do you prepare for a live show?

I'm a solo act, so it's really just me and my guitar right now, and I play an acoustic set. A couple of vocal warmups and I'm ready to go! 

Pick one song that was your greatest challenge to write. Tell us about it!

It's not finished yet! It's a song called "You're A F***king Mess." It's horribly intimate and depressing and I've been working on it for a few months. I love the honesty of it, but it's also made it difficult to finish. 

What's coming up in the future? I've developed a strong interest in production over the past year. I have quite a few songs I have tentatively compiled into an album, but my challenge for myself is to produce at least half of them. I've still got a lot to learn, so it's definitely going to take a while. Once the project is finished though, I think it will certainly feel like my greatest musical accomplishment. 

Tell us where fans can access your music?

I'm pretty much everywhere: Apple music, iTunes, Spotify, Soundcloud, you can even add my music to your Instagram story! 



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