• BWH Music Group

Snowflake Generation - 10 Questions Music Interview

Updated: Mar 17, 2020

Snowflake Generation are a 5 piece indie/rock/pop group from Birmingham, UK who formed in September 2019 when front man Callum Coyne decided to take his solo work to the next level and form a band.

Mixing the likes of the 1975 to the foo fighters and everything in between, unapologetic riffs, catchy hooks and relatable lyrics are just a few of the reasons to get your Snowgen fix.

The band have played many regional shows in Birmingham including a sold-out show at the 02 Academy Birmingham. Their three singles are available on all platforms.

Was there something (an experience) or someone in your life that was the "catalyst" for you to start writing music? Tell us about it.

Not quite an experience, all members of the band have such a passion for music. Our frontman when writing his lyrics sends himself into a certain zone and writes about relatable content such as current events or feelings that we all go through. We find it connects to the listeners more by being transparent and sharing ours and their experiences.

Let's get this out of the way. What is the CRAZIEST thing that has ever happened to you in your music career?

We have only being a band since September 2019 so we are yet to experience the crazy side. Being a band full of outlandish guys in their early/mid 20s I’m sure times will get crazy. As far as so far, I’d say selling out the o2 academy on our first headline show

What has been the high point of your music path?

High points so far would definitely include the o2 but also reaching 1200 Facebook likes within 4 months of being on social media.

So, how do you approach songwriting or what is your creative process like?

We approach the process by finding topics that are current and putting our spin on it. We also tap into everyday feelings to gain an empathic relationship with the listeners.

What do you see as the biggest challenge facing Indie Artists today? Or, if you could ask the music industry to change one thing, what would it be?

I find the biggest challenges would be exposure for certain but also more venues available. It’s always the same rotation, unfortunately bringing in the same punters. If I could change the industry, I’d make it easier for new bands to break through, there’s some amazing new music out there that never gets heard because they haven’t got a big enough voice to crash through the mainstream wave.

If you could share the stage with one other artist or band, who would it be and why?

Our singer and bassist are big fans of the 1975 so sharing a stage with them would be a surreal experience. I would also say the foo fighters, they have such a presence and can switch it up from rock to mainstream like that and it would fit our demographic perfectly. Plus 3 guitars too makes for a nice niche

What are your rehearsals generally like? Or, how do you prepare for a live show?

Rehearsals are very productive, before every show we play through our set and make sure every detail is checked and even make some performance tweaks depending on the show. Other rehearsals involve us working through new material, we try to average 2/3 new songs per week in rehearsals to keep content fresh for the listener.

Pick one song that was your greatest challenge to write. Tell us about it!

Our second single madness had a few challenges. As it was part of the singers earlier work, it hadn’t had the band behind it and was actually quite an electronic song. Our task was to make it fit our sound whilst keeping the hook strong and not overwhelm it with changes. Gladly that was achieved and is a fan favorite at live shows.

Please take a moment to listen to "Part of Me" by Snowflake Generation.

What's coming up in the future?

More shows, hopefully some festivals and our debut EP dropping autumn 2020

Tell us where fans can access your music?

Listen on Spotify

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